MellieLabs
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Botanical lifestyle from Sejong

A local story,
made for
everyday life.

MellieLabs is a botanical lifestyle brand from Sejong, Korea. We turn local landscapes, botanical life and Korean cultural stories into products, characters and everyday objects.

Discover MellieLabs →Meet Hojakdan →
Green plants in a sunlit interior representing MellieLabs botanical life
Our Story

Born in Sejong,
shaped by everyday nature.

MellieLabs is a botanical lifestyle brand born in Sejong, Korea.

We look at the plants, landscapes, local materials and stories around us, and turn them into objects and experiences for everyday life.

How can a local story become something people can keep, use and enjoy?

Our work moves between peach orchards, gardens and the routines of living with plants—without turning the region into a simple souvenir.

Explore our story →
Hojakdan tiger character beneath the botanical world of MellieLabs
Hojakdan

A tiger and a magpie
under the peach tree.

Hojakdan is MellieLabs' original character world inspired by the Korean tiger and magpie motif.

Set beneath a peach tree in Sejong, the characters turn local stories into small moments of everyday life.

Meet Hojakdan →
Products

Small objects
for botanical living.

Botanical Care by MellieLabs
01IN DEVELOPMENT

Botanical Care

Plant-life products designed around simple everyday care.

POTPING by MellieLabs
02IN DEVELOPMENT

POTPING

A plant accessory that connects botanical life with storytelling.

Hojakdan Goods by MellieLabs
03COMING SOON

Hojakdan Goods

Korean character goods and small objects for daily life.

Explore Products →
From Sejong, Korea

Local roots,
made to travel.

MellieLabs begins with a place, then looks for forms that can belong in contemporary everyday life.

  1. 01SEJONG
  2. 02PEACH ORCHARDS
  3. 03GARDEN & BOTANICAL LIFE
  4. 04LOCAL STORIES
  5. 05MELLIELABS OBJECTS
MellieLabs Programs

Meet us in Sejong.

2026 Sejong Hangeul Festival artwork with colourful geometric shapes and Korean lettering
UPCOMING PROGRAM

2026 Sejong Hangeul Festival · Hangeul Goods Fair

2026 세종 한글축제 한글상품 박람회

Dates
–
Hours
Not yet provided
Venue / booth area
Urban Festival Grounds, Sejong Central Park
세종중앙공원 도시축제마당
Sales & experiences
Under the Sejong peach tree, Hojakdan’s Hangeul Garden
세종 복숭아나무 아래, 호작단의 한글정원
MellieLabs in the communityPROGRAM ARCHIVE
Poster for the 2026 Sejong Women’s Job Fair
PAST PROGRAM · COMPLETED

2026 Sejong Women’s Job Fair

Flea market · 13:00–17:00

MellieLabs participated in the flea market at the Women’s Job Fair and met visitors in person.

MellieLabs experience poster from the 2026 Sejong Peach Festival
PAST PROGRAM · COMPLETED2026

2026 Sejong Peach Festival

A moment to plant something cute

Mini cat planters, succulents and tiger POTPING introduced MellieLabs’ first brand experience connecting plants and Hojakdan.

2026 Modu Changup programme logo
CURRENT PROJECT · IN PROGRESS2026

2026 Modu Changup

LOCAL TRACK

We are developing plant-care products using pruned peach branches from Sejong and refining the MellieLabs brand experience.

Journal

Stories, ideas and
botanical life from Korea.

Selected English stories about Sejong, Korean local culture, peach orchards, Hojakdan and the process of making products from local stories.

Read the Journal →
Contact

Work with
MellieLabs.

For wholesale, stockist, character IP, press and collaboration inquiries, get in touch with MellieLabs.

Contact MellieLabs →