SEJONG
A place where city life, gardens and peach orchards meet.
MellieLabsMENU
A small lab for
local stories and
botanical life.
MellieLabs is an independent botanical lifestyle brand from Sejong, Korea. We explore how the region's plants, landscapes, materials and stories can become objects and experiences for everyday life.
Our approachLocal roots,
Local roots,
contemporary forms.
Our work begins with close observation: a peach tree, a garden routine, a familiar cultural image or a small inconvenience in daily life.
We do not reproduce local stories as souvenirs. We translate them into contemporary products, character worlds and content that can live naturally in someone's space.
Explore products →What shapes usPlace, plants,
Place, plants,
stories and making.
BOTANICAL LIFE
Plants and the quiet routines that grow around them.
LOCAL STORIES
Cultural motifs, materials and landscapes reimagined for today.
EXPERIMENTATION
Small tests that become products, characters, content and experiences.
Original Character IP
Hojakdan
Hojakdan carries MellieLabs' local perspective into an original character world inspired by the Korean tiger and magpie motif, a peach tree and everyday botanical life in Sejong.
Meet Hojakdan →Sharing how ideas take shape.
MellieLabs also develops workshops and educational programs in Korea around ideas, local branding and creative entrepreneurship.
Education inquiries →