Tiger
One half of Hojakdan, reimagining the Korean tiger within MellieLabs' contemporary botanical world.
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MellieLabs Original Character IP
HOJAKDAN
Stories beneath the peach tree.
A Korean motif,
reimagined for today.
Hojakdan is MellieLabs' original character world inspired by the tiger and magpie found in Korean cultural imagery. Rather than retelling a traditional painting, Hojakdan brings the two characters into a contemporary world of plants, objects and everyday routines.
Beneath a peach tree in Sejong, the tiger and magpie turn local stories into small moments that can be collected, used and enjoyed.
CharactersTwo companions,
Two companions,
one growing world.
Magpie
The tiger's magpie companion, reimagined within the same contemporary world of plants and everyday objects.
Character artwork areas use current MellieLabs assets and can be replaced with dedicated English character portraits when they are ready.
The WorldFour elements
Four elements
beneath every story.
PEACH TREE
The shared place where Hojakdan's small stories begin.
SEJONG
The Korean city and local landscape behind MellieLabs.
GARDEN
A living space that brings characters and plants together.
EVERYDAY LIFE
Quiet, playful moments made familiar through the tiger and magpie.
From stories
to everyday objects.
Hojakdan is being developed across physical and digital formats. Availability will be shown only when each item is ready.
- StickersCOMING SOON
- BookmarksCOMING SOON
- Small desk objectsCOMING SOON
- Plant accessoriesCOMING SOON
- Digital contentCOMING SOON
- AR / NFC experiencesCOMING SOON