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MellieLabs Education

Ideas become
something you
can test.

MellieLabs extends lessons from building and testing a real brand into hands-on entrepreneurship education. Rather than offering a single correct answer, our programs help participants discover problems in their own experience, shape ideas and test them in practice.

Featured Methodology

MellieLabs Idea Discovery Framework

Hate-Value

Hate-Value is MellieLabs' entrepreneurship idea discovery framework. It begins with feelings that are easy to overlook—dislike, inconvenience and recurring frustration—and develops them into ideas and solutions that can be tested.

HATE → WHY → VALUE → SIGNAL → DESIGN

  1. HATE

    Notice experiences that feel unpleasant, tedious or inconvenient.

  2. WHY

    Explore the underlying reason the feeling keeps occurring.

  3. VALUE

    Define what people actually want on the other side of the problem.

  4. SIGNAL

    Look for real people and market signals that show the problem is shared.

  5. DESIGN

    Shape the confirmed value into a product, service, content or experience.

Education Tracks

From discovery
to a practical test.

02

Local Brand Planning

Connect the resources and stories of a place with a clear audience, value proposition and executable brand idea.

03

Generative AI Practice

Use generative AI as a practical tool for developing content and moving an idea toward an actual test.

Founder / Program Creator

MellieLabs Founder

Turning the experience of building a brand into education.

The founder of MellieLabs is building a brand that connects local resources and everyday problems with products and content. The methods accumulated through that process are being developed into education on Hate-Value idea discovery, local brand planning and the practical use of generative AI.

Education Inquiry

Plan a workshop
with MellieLabs.

We discuss the format according to the participants, purpose and context of each institution or program.

Education inquiry →